ONE DAY IN EARLY APRIL, when there was still fresh snow on the ground, I was walking down the street towards the seamstress’ place when I overheard two school boys singing a song outside the Lõuna-Mulgimaa Puuetega Inimeste Ühing, or the Association of People with Disabilities of South Mulgimaa, as it translates in English. The words of the familiar song they sang together went something like this, “Mi amore, espresso macchiato, macchiato, macchiato, por favore.” 

The melody tumbled down into the street like big wet flakes of snow. I already knew it so well. Sometimes I think that “Espresso Macchiato” is always playing somewhere. I only happen to hear it now and then. When I am not hearing it, it is being played somewhere else or it’s replaying itself in someone’s mind. The song is always playing somewhere out in the universe. Maybe it has always existed then, and its creator merely channeled and recorded the song?

“Do you know that I am researching this song,” I told the young lads, who were perhaps 10 years old. They looked up at me with curious eyes, but they were not intimidated by the big stranger in a dark coat. Rather they were friendly and seemed to take me as just another, much larger school boy. One of the boys held his thumb up to me. “Good,” he said. “Because I love that song.” “Well, what else do you think about the song?” I asked the first boy. “It’s my favorite song,” he said. “Mine too,” said the other boy. “‘Espresso Macchiato’ is my favorite song too,” he added. “Very good,” I said. “Enjoy your favorite song.” “Oh, we will,” they said. At that, I left the boys at the corner, but I could hear them singing as they walked the other way.

‘You just have to watch it’

Everyone, I think, has now developed a special relationship with “Espresso Macchiato,” Estonia’s 2025 Eurovision entry, performed by Tommy Cash. For some, like those little Viljandi boys, it has become their new favorite. Seventy-five years from now, when they are living in some South Estonian hooldekodu, or nursing home, they might sit beside each other watching Aktuaalne kaamera and singing the song. “Mi casa very grandioso. Mi money numeroso.”

Everyone has their own story about how they first heard “Espresso Macchiato” and how it began to manifest itself in their lives. Think about it. Where were you when you first heard it? For me, I was sitting in a cafe in Tartu meeting an old friend in winter when she pulled out her phone and told me I just had to watch this video. “You just have to watch it,” she said. I didn’t know what to make of it at first. The friend, an Estonian journalist from Kuressaare, thought it was fantastic. I understood that to Estonians, I am something of an Italian, though not the genuine thing, and for them, it’s interesting how someone like me might respond to these stereotypes. Coffee, spaghetti, mafia. Screens displaying red-and-white checkered tablecloths. 

There he stood, the mustachioed Tommy Cash, looking more like Dracula than any mafioso. The thin mustache, the shoulder-length hair, the pale skin. Was he not some kind of caffeinated disco nosferatu? But it was not blood upon the lips of this Estonian musician. It was a coffee drink. There he stood drinking another espresso macchiato. “Life is like spaghetti,” Cash sings. “It’s hard until you make it.” Then he sings, “No stresso, no stresso. It’s gonna be espresso.”

I had to wholeheartedly agree with him. Life is like spaghetti. More coffee is the answer. “Espresso Macchiato” is not just a Eurovision entry. It is a philosophical manifesto on life.

After my first encounter with “Espresso Macchiato,” baristas began to sing it to me. Nobody in Estonia could order an espresso anymore without someone asking if they didn’t want an espresso macchiato. “No stresso, no stresso,” the baristas said. “No need to be depresso!”

Did I really look so depressed?

Italians love to complain

There has also been controversy. An Italian consumer association appealed to the European Broadcasting Union suggesting that it was not fit to be included in the Eurovision competition. Some right-wing lawmakers were indignant and condemned it on social media. Not knowing how to process contrasting feelings of being offended but also honored, Italians dressed up like Estonians and made their own version about eating sprats. “Sööme sprotte!” The song had descended into a kind of transnational food fight, with Estonians throwing coffee cups and spaghetti over the continent at the Italians and the Italians tossing back cans of fish. 

Maurizio D’Agapito, an Italian resident in Estonia who is also a musician and performer, has been asked to participate in numerous podcasts and radio programs, such as Spaghetti alla Chitarra, to weigh in on the merits of the song. Maurizio also provided his own analysis on his YouTube Channel, Itaallane Eestis, and so I decided to seek him out, arranging an interview at Fotografiska in Tallinn on a March day. I was intimidated of course, because I would have to do an interview in Italian. Maurizio is a Roman — he even looks like a Roman, with his coarse hair, broad shoulders — and did not mince his words when it came to Cash’s notorious song.

He approves of it. He performs it at his concerts. “Estonians go crazy when I play it,” he said.

“Italians have a word for a song that gets stuck in your head,” Maurizio added. “A tormentone.” 

A tormentone torments its listener. Yet this torment is not necessarily bad. One learns to enjoy being tormented by a tormentone. There is something perversely satisfying about the torment. Here I must agree. If “Espresso Macchiato” had been too infectious, too catchy, it might have long ago burned itself out. But the song takes its time. It has a relaxed feel. You start to miss it.

“Mi amore, mi amore …”

Such is the nature of a tormentone. It is a phantom song, attaining a kind of immortality. One must be careful not to invoke the name of a tormentone. Otherwise it will begin to torment again.

And as for the controversy?

“But Espresso Macchiato is not Italian!” protested Maurizio. “It’s a big fucking mix of Spanish, Italian, English. Broccolino, no?” He laughs. The man is correct. Por favore is Spanish, not Italian. “It would be stupid to be offended by it.” He dismissed the idea with a hand gesture.

Some Italians were offended though, mostly by the use of the word ‘mafioso.’ The mafia is a very sensitive topic in Italy. Just three days ago, as I type this while drinking a coffee, the police arrested 24 in Naples for running a parking protection racketing scheme. They were also charged with possessing illegal weapons and drugs. “The mafia is a big issue,” said Maurizio. 

The real issue though, as he put it, is that Italians just like to complain about things. If it’s hot, it’s too hot. If it is cold, it’s too cold. No matter the coffee or the meal, it could have been better. He is not the first Italian to acknowledge this national trait for complaining. If the Estonian way is to suffer quietly through real hardships then the Italian way is to complain loudly about imaginary ones. “Italians love to complain,” said Maurizio. “This gave them another reason to complain.”

Mostly, though, Maurizio is a fan of Mr. Cash. He said the marketing around the song, controversy included, had been perfect. “Oh, he was clever,” said Maurizio I imagine with a pinch of envy. “Very, very clever.”

The boy from Kopli

Of the author of this tormentone, I still know very little. He was born in Tallinn a dozen years after I was, and is of mixed ancestry. His home language was Russian and he speaks fluent Estonian having been educated in the Estonian language. He is therefore a multiethnic polyglot. Mr. Cash considers himself a post-Soviet rapper with an Eastern European soul and Scandinavian resume, they say. Perhaps that might be a good way of describing Tallinn to all. That’s the thing about artists, we hold them up as idols to better understand ourselves. Estonia in recent years has been worshipful of homegrown exotic heroes like Stefan, Alika, and Tommy. 

I had thought that his birthname was probably “Toomas Sularaha,” or Tommy Cash in Estonian. In fact, it is Tomas — with one ‘o’ — Tammemets. He was raised in Kopli though, which tells me a lot. A long time ago, in the old days, when I was a 24-year-old recent arrival to Tallinn with a wife from Karksi-Nuia and a newborn baby who I would take on wintry excursions to Säästumarket, I also gave some English lessons in Kopli, which was a wooden ghetto of half-burnt buildings. There were no Argentinian steakhouses in those days, no boutiques or seaside breweries. There were characters who looked a lot like, well, Tommy Cash, in puffy jackets drinking vodka. Tommy Cash came out of Kopli, was a creature of its misty alleycat-inhabited back alleyways.

This idea, of a scrappy street performer who hustled his way into high-profile collaborations with Charli xcx and Diplo, has impressed even the most reticent Estonians. “You’ve got to hand it to him,” a bearded, Camus-obsessed Estonian told me on the street. “In a country where nobody wants to stand out, Tommy hasn’t been afraid to draw attention to himself, to stick his neck out.” 

Another Estonian who is more aligned with the folk culture that colors Viljandi life, was similarly supportive of Mr. Cash. “I don’t know if I am down with ‘Pussy Money Weed’,” she said, referring to his 2018 single, which has garnered more than 15.4 million YouTube views since its release. “But if he is making fun of that kind of attitude, that lifestyle, then I can be supportive of that.”

It’s hard for me to understand the music world of which Tommy Cash is a character. I’m old school. I come from the world of concept albums, meticulously recorded in studios in the Bahamas or in Stockholm. Think Pink Floyd’s Dark Side of the Moon. Or Björk’s Homogenic. Think of Radiohead’s Kid A. I suppose in the old days, popularity was measured in units shipped, gold records gained. I’m not sure that 15.4 million views means something. What if one person just kept hitting refresh 15.4 million times? I don’t know what to make of these weirdly titled collaborations called “Zuccenberg,” “Ca$h Ready,” and “It’s Crazy, It’s Party.” I don’t know.

My old analog world of artistry did colide with Mr. Cash’s world of being a digital provocateur. That was the day when Kristiina Ehin, who writes paper books and paper poems, found herself in the Ankrusaal of Kopli unable to pay for a coffee, but rescued by a swashbuckling Mr. Cash. He promptly paid for the lady’s drink and informed her that, having already won Eurovision, at least in spirit, he had little better to do than to mill about Kopli cafes rescuing distressed poets.

“It did not change my life,” Kristiina later confided. “But it was fun and it was nice to see him.”

Kristiina’s husband, the esteemed musician Silver Sepp, also did not come away emptyhanded. Author of his own song about coffee, called “Kohvi,” in which he beat boxes using a microphone and coffee cup, Silver said he was not at all jealous of Mr. Cash after he rescued his wife in a Kopli cafe. “On the contrary,” he said. “After all, I got a coffee cup for myself,” he said. “A new instrument!”

The Kristiina Ehin Coffee Incident has been added to the lore around “Espresso Macchiato.” It is part of the story of the song, as much a part of it as the Italians who did a cover version about eating sprats. Such stories are as important as the songs, I think. All good songs have stories. 

A parting drink

All across Estonia, espresso macchiato has either been added to the menu, or has risen to the top. At Sumi, young patrons from Kalamaja ask for it with a morning donut or pastry. At the Cafe Gustav in Solaris, they have even underlined the drink to make it more apparent to their clients.

“We’ve always offered it,” the barista said. “After the song came out, well, there was a wave.”

And at my local drinking establishment in Viljandi the drink, while not on the menu, is available upon request. I have been told to be careful. “It’s quite strong,” the barista warned me. “It’s just an espresso with just a little bit of milk.” The cup of espresso macchiato arrives and I sip it. It’s frothy and does have a certain kick. So this is the famed drink, I think. This tormenting coffee is the one that rules them all. This is the drink that could deliver Estonia a great Eurovision victory. One could get seriously addicted to a drink like this.

An Estonian version of this article appeared in the magazine Edasi in April 2025.