THERE IS A DANGER when it comes to catchy Estonian songs. The danger is that they might become too popular. Then children’s choirs will start singing them, and they will become old ladies’ ringtones, which you overhear on trains, maybe in some place like Käru, and before you know it, you are pushing a cart down the aisle in an Estonian supermarket and you are wishing you never heard the goddamn thing! “Turn that shit off!” But, no, there shall be no such relief.
I shall not list the Estonian songs that have attained such a status, because you know exactly which ones I am referring to. But it is my sincere hope that “Igavene” by SADU never gets so far, but remains right where it is. I was sort of aware of SADU because its cofounder Sandra Sillamaa and I travel in the same circles and I was aware she was posing in various photos with the other cofounder, Sofia-Liis Liiv, but to be honest, they might as well have been promoting a lifestyle plan or deluxe shampoo. Who can pay attention to anything in this Instagram world?
But then one day I was at a friend’s house and this song came on. “Oh my god,” I thought. “It’s really good.” I have this memory of when I was about 12 years old and Achtung Baby had just come out. My friend had a small radio in his bathroom, and I slept over the house. “Mysterious Ways” came on the radio and I was hooked from those first sounds of The Edge’s guitar. I still listen to that song just to remember how tasty that guitar was the first time I heard it. Something about “Igavene” reminds me of that feeling. It’s like a delicious flavor of ice cream.
When I tried to describe the song, the words that came to mind were pop, world music, and Estonian folk. Then I read their Wikipedia entry, which states, in Estonian, “SADU is an ensemble that combines elements of folk, pop, and world music.” I am just saturated in Estonian folk music, living where I live, and honestly the runo song call and response template can get tiring, but this song reminded me of what I liked about world music, and even got me thinking about how world music leaked into the pop world. Fleeting memories of Paul Simon and his album Graceland, but also of Deep Forest (remember them?) Let’s put it this way, you could slide “Igavene” into a play list including “The Boy in the Bubble,” “Sweet Melody,” and “Norwegian Wood” by the Beatles, and it would fit right in. There is something refreshing about new sounds. “Igavene” manages to make something that was familiar sound fresh.
According to Sandra, she decided in 2024 to do something new, “something with female power up front.” She began to work with Frederik Küüts on some music, partnered with Sofia-Liis Liiv, and SADU was born. “Igavene” was one of the first songs they wrote for the project. It emerged from some lyrical ideas. “Life goes by so fast and people should be bolder,” says Sandra of the song’s concept. “Igavene” by the way translates as “eternal, everlasting, perpetual, or endless.” I guess “eternal” would be the best pick. But “Everlasting” sounds fine too. The song is included in their debut album Probleemid Paradiisis (“Problems in Paradise”). The record was released in September 2025.
north! 